Chelsea will play the rest of the season with DAMAC emblazoned in front of their shirts, the English Premier League club have confirmed.
“Chelsea Football Club today announces a new, long-term global partnership with Dubai-headquartered DAMAC Properties which becomes our Official Property Development Partner. DAMAC will also feature on Chelsea FC’s front of shirt for the rest of the season,” the club stated on Wednesday.
“DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market. An ultra-modern development, Chelsea Residences by DAMAC, is being designed and launched in partnership with Chelsea FC in Dubai, slated to be the first-of-its-kind football-themed branded residences.
“The new development will be built with Chelsea Football Club’s famous brand woven into the fabric, from its concierge service to its high-performance spaces. It will reflect the very best of Chelsea FC both in terms of high-end style, commitment to excellence and vision for the future.
“To showcase this groundbreaking, global partnership and celebrate the launch of the first-ever Chelsea Football Club branded residences, DAMAC Properties will feature on Chelsea FC men’s and women’s shirts for the remainder of the 24/25 season, with its debut at the UEFA Conference League semi-final fixture against Djurgarden this Thursday.”
Jason Gannon, president and COO of Chelsea Football Club, said: “DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea
FC residence in Dubai.
“With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”
Chelsea have played all season without a shirt sponsor, the only club in the English top flight to do so.
