Carloha, the exclusive dealer and franchise holder of Chery vehicles in Nigeria, on Wednesday signed a strategic partnership with the Nigeria Football Federation (NFF) to support the development of football in the country, the governing body has announced.
According to the NFF, the collaboration underscores Carloha’s commitment to fostering sports excellence and empowering talents in Nigeria’s football ecosystem.
The official signing ceremony, which took place on Wednesday at Carloha’s head office in Alapere, Laos, was attended by Chairman of the National Sports Commission (NSC) Shehu Dikko, NFF President Alhaji Ibrahim Gusau, and the CEO of Carloha, Liang Long, with other NFF and Carloha executives also present.
“The NSC is happy for the NFF and Carloha coming into this relationship, and we believe it will open more doors for corporate bodies to seek partnership with sports federations in the country,” Dikko said.
Long described the partnership as auspicious, saying the company is determined to drive the Super Eagles to overtake their opponents and qualify for the 2026 FIFA World Cup finals, as a priority project. “Football is the most popular sport in the world. The Super Eagles is the best team in Africa and we are happy to have the opportunity to support Nigeria football, as the best car company in Nigeria,” he said.
Managing Director of Carloha Nigeria, Sola Adigun, expressed enthusiasm about the initiative, stating that the partnership aims to have a long-lasting impact on football’s growth by providing essential support to grassroots and professional football projects and programmes.
He said: “At Carloha, we believe in investing in the future of sports development in Nigeria, especially supporting our National Teams. This partnership with the NFF is a step towards strengthening the game of football, by ensuring that players and teams receive the necessary support to excel on both local and international stages.”
Gusau highlighted the significance of private sector involvement in sports development, stating: “We are excited to welcome Carloha on board as a key partner in our mission to elevate Nigeria football. With their support, we can further develop programmes that will benefit our teams and the millions of football lovers across the country.”
